Ana Mac is a label created by Anna Mcguire in 2016 and she launched her bespoke dressmaking business in May 2016. Ana works with each individual client on their desired garments and each piece is hand made by her with the finest fibres and textiles, hand finished to the highest quality.
Not only did Ana Mac want her website to act as her portfolio for her designs but also to begin selling them online. It was a must to integrate an ECommerce platform for Ana in order for her business to thrive both offline and online.
TIME TO TAKEOFF
Our initial meeting with the founder of Ana Mac directed us towards designed a website that displayed stunning high quality, eye catching visuals. As the company were operating within the fashion industry, first impressions mean everything. Our design team were given clear cut instructions to emphasise quality over quantity.
In order for Ana’s website to succeed in its objectives of expanding on her current customer base, visitors to the website must immediately get a feel for the expert designs that Ana Mac delivers on. The rule that you must capture the visitor’s attention within the first 5 seconds could not be more present with this project.
High-resolution imagery along with a full-screen image design allowed our design team to display the sheer elegance and quality of Ana Mac’s product line.
With all of the above ingredients mixed in, Ana Mac would have the ideal platform to showcase her high-quality designs and begin selling within the online marketplace.
- A mobile friendly website that operates seamlessly on all devices
- Create the company’s vision with an entirely brand new website
- Redesign to enable easier browsing, allowing for an improved visitor experience
- ECommerce: Deliver an online store where customers can purchase online
- Launch Company's Social Media presence, focused on increasing conversions
THE FINISHED PRODUCT
Ana Mac’s new website has given her new business the best possible opportunity to not only hit the ground running, but compete with Ireland’s leading bespoke dressmakers. An online store was also included in Ana’s web design package to allow her Ready To Wear products to fly off the shelves and being creating revenue.