THE COMPANY

Kevin Woods Machinery is a leading provider of machinery solutions based in Balbriggan, Co.Dublin. The type of machinery that the company provides includes grading, washing and various weighing machinery.

Kevin Woods Machinery had an online presence but it was bringing the company in Zero business. Being one of the biggest suppliers of farming machinery in Ireland required a state of the art website that acted as a portfolio for their entire product range.

PROCESS IMPROVEMENT

Kevin Woods Machinery required a simple yet effective design in order to display all of their machinery in an elegant manner.

The overall objective that was communicated was straightforward – to ensure all users could view products and make an inquiry within a two-step process. This was vital in order to increase potential leads via the new website.

REQUIREMENTS

- A mobile friendly website that operates seamlessly on all devices

- Create the company’s vision with an entirely brand new website

- Redesign to enable easier browsing, allowing for an improved visitor experience

- Implementing a design to allow the new website to be compatible with future technology

- Deliver a website that is focused on increasing conversions

- Deliver an SEO strategy that guaranteed page 1 rankings for the companies best product range

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THE FINISHED PRODUCT

When we presented the completed website to our partners, their expectations were exceeded. The website ensured that the end user would have ease of operation throughout the website with a specific focus being placed on converting leads into customers. With the new website, Kevin Woods Machinery can now compete effectively within the online marketplace and grow accordingly.

VIEW WEBSITE

RESULTS: FIRST 6 MONTHS

% Sales ↑

Generated 'Leads'

132

% Organic Traffic ↑

% Social Referral ↑

WHAT OUR CLIENT SAID:

KEVIN WOODS SNR, MANAGING DIRECTOR - KEVIN WOODS MACHINERY LTD

“I couldn’t be happier with the finished product that the team at BeSeen have created for my business. Within my industry buying and selling is a constant cycle, meaning my website must be updated on a regular basis. I now have the tools, through my new website, to always have my product range up to date. An all round great service from a company who are willing to go the extra mile.”

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